Articles by Author: Samuel Walter

Samuel Walter is the Founder of Heads On Pillows, a digital marketing agency specialising in accommodation and tourism. This article was produced in collaboration with Homhero, Australia’s leading property management software platform.

Generative Engine Optimisation (GEO) and the Future of Holiday Rentals in Australia

The search revolution has already begun When travellers plan their next holiday, they are no longer just typing “Byron Bay holiday home” into Google. Increasingly, they are asking ChatGPT, Gemini, or other AI tools for inspiration. A traveller might say, “Find me a beachfront house in Byron that’s family-friendly and has a pool.” The response …

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