How flexible cancellation policies can boost visibility and increase bookings across Vrbo, Stayz, Bookabach and the wider Expedia Group network

In today’s travel landscape, one thing is clear: flexibility matters. More and more, guests are looking for peace of mind when they book, and that means knowing they won’t lose money if their plans change. If you’re still relying on strict cancellation terms, it might be time to reconsider.

Here’s how adopting a more relaxed cancellation policy could actually help increase your bookings.

According to Expedia Group’s 2023 Traveler Value Index:

• 47% of travelers would refuse to book non-refundable accommodation when traveling domestically.
• 57% say the same for international travel.

It’s not hard to see why. In a world of shifting plans, flexibility is a major trust signal. Offering a full refund up to a certain point can help reduce friction and hesitation during the booking process – ultimately leading to more confirmed stays.

The data backs it up
Still not convinced? Here’s what the data says:

• Properties with a relaxed cancellation policy receive 5x more bookings than those offering no refunds.
• Compared to strict cancellation terms, relaxed policies result in 3x more bookings.
• Even moderate changes (like offering free cancellation up to 14 days before check-in) can lead to 2x more bookings.

Homhero tip: Find the sweet spot

You don’t need to go fully flexible to see results. Try implementing a 14-day or 30-day full refund policy as a starting point, and monitor the impact on your lead time and booking volume. It’s about striking the right balance between protecting your business and providing value to your guests.

Ready to attract more bookings?

Revisit your cancellation policy in Homhero and consider testing a more guest-friendly approach. Sometimes, giving a little flexibility can go a long way.

What channels does this apply to?
Flexible cancellation policies don’t just improve your listing – they also improve your visibility across Vrbo, Stayz, Bookabach and the wider Expedia Group network. When you update your cancellation settings in Homhero for instant book listings, these changes automatically apply to the key distribution channels included in the Homhero/Vrbo integration, such as:

• Abritel
• Bookabach
• CheapTickets
• eBookers
• Expedia.com
• Fewo-direkt
• Lastminute
• Orbitz
• Stayz
• Taap (Travel Agents Affiliate Program)
• Trivago
• Travelocity
• Vrbo
• Wotif

Contact our friendly team to find out more.